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Against The Odds
#educatetheNXTgen

We are Against The Odds.

An award-winning social enterprise educating and empowering young people about the realities of gambling addiction — through workshops, awareness, and recovery coaching.

  • 2022
    Founded in Tamworth
  • 55
    Workshops delivered
  • 394
    Young people reached

Who we’ve
worked with

See all clients →
Aston Villa FC/Edinburgh Rugby/Coventry College/Gordon Moody/Luton Town FC/Tamworth FC/Staffordshire County Council/
Who we are

Started by someone who lived it.

  • Our history

    Founded in Tamworth in 2022, after twelve years of hidden addiction. One talk at a college turned into a programme running across the country.

  • Our mission

    Educate young people on how the industry really works — then stand beside anyone already caught in it.

  • Our vision

    A generation that sees gambling for what it is. Normal doesn’t mean safe — and no one should lose a life to it.

  • Our impact

    394 young people reached across 55 workshops, rated 8.8 out of 10.

Aaron Abbott, Founder & MD
Aaron Abbott
Founder & MD
Our founder
Young people have grown up in a world where gambling is everywhere — it’s become the norm. But normal doesn’t mean safe.
  • 16
    Age it started
  • 12 yrs
    In silence
  • £250k+
    Lost

Aaron built a career in education — managing teams and partnering with Further Education providers across the UK — while privately living through a gambling addiction that began at 16, in the move from school to college.

Unwilling to speak openly about it and weighed down by the stigma around addiction, he battled mostly alone for over twelve years, losing more than £250,000 and living with serious mental, physical and financial harm. Today that lived experience shapes everything ATO delivers — the content, the workshops and the strategy.

What we do

Three areas of focus.

  • Athletes and coaches wearing Against The Odds kit

    Prevention

    Relatable, engaging and evidence-informed workshops that spark open discussion, promote critical thinking and empower young people to navigate the risks of gambling.

    Workshops
  • Academy players holding the Against The Odds Awareness Club banner

    Awareness

    The Awareness Club drives greater understanding of gambling-related harm among 16–24-year-olds, highlighting the influence of gambling advertising on young people.

  • A group of players talking together over a coffee

    Recovery

    So many students and staff reached out for direct support after our sessions that we launched ATO Recovery — 1-1 coaching that helps people take back control.

    Recovery coaching
The squad

The people behind the work.

14 people, one mission
  • Aaron Abbott
    Founder & MD
  • Conor Martin
    Director of Recovery
  • Annie Ashton
    Lead Education Consultant
  • Macauley South
    South West Gambling Harms Lead
  • Brightness Muzembe
    Head of Student Leadership Group
    Head Teacher, International School
  • Raheem Quinn
    Head of Student Leadership Team
Board & ambassadors
  • Scott Thomas
    Non-Executive Director
    Assistant Principal, Further Education
  • Natasha Bains
    Non-Executive Director
    Chartered Sport & Exercise Psychologist
  • Andy Green
    Non-Executive Director
    Finance Director & Independent Advisor
  • Dr Chris James
    Non-Executive Director
    BABCP Accredited CBT Therapist & Supervisor
  • Michelle Cooke
    Non-Executive Director
    Pathways to Health & Social Care Community Manager
  • Dr Daniel Read
    Brand Ambassador
  • Dr Philip Newall
    Brand Ambassador
  • Kushtepher Betts
    All-rounder mascot
Sponsorship

Giving back to the clubs that raised us.

We sponsor kits and partner with local groups — putting our name where a bookmaker’s usually goes, and opening a very different conversation with young people about what sits behind the bright lights and the free bets.

Partner with us
  • Two players in Against The Odds-sponsored kit celebrating a goal
  • A footballer wearing an Against The Odds-sponsored shirt
  • An Against The Odds-sponsored player during a match

Work with us.

Book a workshop, ask about coaching, or partner on a campaign. We come back within two working days.

Based in Tamworth. We travel across the Midlands and beyond.