NXTGEN Advertising Programme
A critical look at how gambling advertising became part of everyday life, ending with learners creating the counter-message themselves.
Overall — the overall score averaged across every session we have delivered and evaluated.
Gambling advertising is everywhere. Harm messaging is nowhere near it.
Students examine the shift from blacked-out betting shops and "No Loitering" signs to gambling promoted across social media, television, public transport and professional sport — then put that beside public health campaigns and compare what each is designed to do.
How the session runs.
- 01
How the advertising evolved
From blacked-out shop fronts and "No Loitering" signs to gambling embedded in social media, television, public transport and professional sport.
- 02
Set against public health
Gambling advertising compared directly with public health campaigns — the visibility of the marketing alongside the limited presence of harm messaging.
- 03
Write the counter-message
Small groups create their own prevention-focused gambling slogan, designed to resonate with a younger audience. Creativity, discussion and critical thinking.
What every session covers.
- What is gambling?
- A lived-experience story
- Industry facts & statistics
- Types of gambler
- Identifying gambling harm
- Advertising, influence & normalisation
- What is a gambling addiction?
- Physical, mental & financial impacts
- Gambling in a digital age
- Signposting & support
- Classroom takeaways
- A short film by Against The Odds
Learning outcomes
- Identifying the transition from social play to harm
- Understanding differentiated product risk
- Embedding confidence around the power of talking
- Understanding the mechanics behind gambling advertising
- Awareness of the support routes available
How we deliver it.
Rapport first
We establish rapport on the way into the room, before anything else.
Language they use
Relatable and understandable — no jargon, no statistics for their own sake.
We aren't teachers
No suits, no formal attire. The session does not look or sound like a lesson.
Age-appropriate
Content and style pitched at the group in front of us, not a generic year band.
Conversation, not fear
Scare tactics close a room down. The whole session is built to open one up.
Small cohorts
Smaller groups mean maximum engagement, so we cap rather than fill a hall.
Interactive throughout
Live polling and group work through Mentimeter, not a lecture with slides.
What changes in the room.
- Overall8.8/ 10
- Understanding of physical impacts9.0/ 10
- Understanding of mental impacts9.0/ 10
- Understanding of financial impacts9.2/ 10
More workshops.
All workshops
Gambling in the 21st Century
The ideal first session. A raw first-hand story of gambling addiction, then a hard look at the landscape young people are actually growing up in.
- First session
- Schools & colleges
- Lived experience
Gambling & Sport
The unhealthy relationship. How sporting environments, team cultures and social pressures shape attitudes to gambling — and what it does to the people inside them.
- Clubs & academies
- First team & academy
- Lived experience
Book this workshop.
Tell us the setting, the age group and roughly when. We come back within two working days.
Based in Tamworth. We travel across the Midlands and beyond.